Consulting Magazine - November 2017

Strativity is a global cus- tomer experience design and transformation firm that cultivates purposeful relationships between brands and customers by unlocking an organization’s true potential. Strativity’s human-centric methodologies have the proven track record to emotionally engage and accelerate organizational performance and meet the evolving needs and expectations of a company’s stakeholders. “Do not seek transformation for the sake of it. Be purposeful and human about it while respecting your past success,” says Lior Arussy, President & CEO, Strativity Group. “Build our future legacy on the foundation of your heritage.” Consulting caught up with Arussy to discuss to Strativity’s revenue growth and financial performance.

Consulting: What were the main factors that contributed to your firm’s exceptional growth?

Arussy: This year’s growth can
be best attributed to a primary
factor: reputation. We have expe-
rienced growth through satisfied
clients expanding their scope of
work and reputation in the mar-
ketplace that attracted new cli-
ents to seek our services. Invest-
ment in specific verticals have
paid off as well with a growth
in certain market segments such
as automotive.

Consulting: How is this year shaping up for your firm? Arussy: We expect 2017 to be another record year for Strativity building on the success in 2016 clients’ work as well as further expanding within verticals such as the health care and automotive market segments.

Consulting: How would you describe your firm’s outlook for 2018? Where do you see the most opportunities? Arussy: Our clients are struggling with managing and accelerating change. Business transformation is all the rage but with very little success track record. 2018 will be a year where clients will seek more support in accelerating their business transformation and ensuring seamless, cost effective implementation.

Consulting: What would you say are your firm’s biggest challenges in 2018?

Arussy: In certain areas such
as customer experiences strategy
and culture design, many organi-
zations experimented with a “do
it yourself” approach. Many of
these efforts did not deliver to ex-
pectations which resulted in a loss
of confidence. We find ourselves
working with clients to re-be-
lieve they can actually do it and
become customer centric despite
decades of operating as a product
or process centric organization.

Consulting: What does being named one of Consulting’s Fastest Growing Firms mean to your firm, your employees and your clients? Arussy: At a foundational level, everyone wants to be associated with winners. Clients and employees are proud of it and feel as partners in the process. At a strategic level, our objective since the inception was to be the leader who defines the path not just one who follows it. This is what we have been doing for the last 15 years. We intend to continue in the trailblazing approach. The award is the recognition.