31
ANTENNA
FASTEST GROWING FIRMS 2017
Antenna is a leader in bring- ing top marketing profes- sionals to corporations
and non-profits for project-based
consulting, interim leadership, and
staff augmentation engagements.
With headquarters in Minneapolis, Antenna draws from its private
community of experienced marketers to provide clients with on-demand resources—both individuals
and teams. “Our vision is to fundamentally change the way marketing
teams get work done by helping
clients balance the flexibility and
expertise required by today’s modern marketing organization,” says
Brendon Schrader, Founder and
CEO. Schrader sat down with
Consulting to discuss Antenna’s growth
and performance.
Consulting: What were the
main factors that contributed
to your firm’s exceptional
growth?
Schrader: Antenna’s consulting
model is designed to provide mar-
keting organizations with flexible,
on-demand consulting resources.
As the marketing discipline contin-
ues to evolve, the need for specific
skills, talents, and resources has be-
come more critical for our clients to
accelerate their business. We contin-
ue to focus on scaling our firm, re-
investing in the company, and inte-
grating new systems and technology
into our business for growth.
GROWTH PERCENTAGE:
Consulting: How is this year
shaping up for your firm?
Schrader: 2017 has been another growth year for Antenna. We
continue to build our firm and focus on our internal infrastructure
to better deliver service to clients
and create a strong experience
for our consultants.
Consulting: How would you
describe your firm’s outlook
for 2018? Where do you see
the most opportunities?
Schrader: We see strong growth
opportunities in three specific areas of marketing. Marketing automation, content creation, and marketing analytics. We provide individual resources and outsourced
teams to tackle these types of
challenges for our clients. As marketing moves to more personalization, automation, and engagement,
we are building our expertise and
talent pipelines accordingly.
Consulting: What would you
say are your firm’s biggest
challenges in 2018?
Schrader: Our business is unique
in that we continue to serve two
distinct audiences—our great clients and our talented consultants.
Our talent is the heart of what we
do, and we have been taking big
steps to ensure that they are connected, supported, and growing
while on assignment. We also
want to keep a close eye on our
client relationships, so they stay
strong and productive. We know
that we can be helpful not only in
bringing them top consultants, but
making sure they maximize the
talent they have from us.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean
to your firm, your employees
and your clients?
Schrader: Being named again to
Consulting magazine’s Fastest
Growing Firms is an incredible
honor. Antenna’s success comes
from our focus on community and
our commitment to the people who
work with us. This recognition is a
direct reflection of our consultants'
hard work. They are the face of our
brand, and our growth is fueled by
the collective work of all the great
people we have here at Antenna.
