The digital economy is disrupting business and information technology unlike anytime in modern history. This is enabled by the consumerization
of technology, global/social connectedness, empowered
consumers and digital businesses with low barriers to
entry. This has put IT in a balancing act, having to support the old and improve operational stability and rapidly exploit newer technologies and operating models
including highly disruptive approaches.
The Internet of Things (Io T) is an intriguing idea. As
more and more people use mobile devices and wearable
technology, each person will walk around with a variety
of sensors and beacons that throw off signals. This creates
the opportunity to invent an environment that reacts to
those signals in a highly personalized way. Mobile devices have emerged as a key channel for customers who
want a seamless, superior user experience through all
available channels including mobile, to deliver innovative
omni-channel experiences and create growth by converting customer interactions into revenue opportunities.
Theme parks are also maneuvering towards usage
of actionable data—including social media, big data,
sentiment analysis, business intelligence, and other capabilities—to foster more personalized and satisfying
engagements for digital context solutions. Creating
superior, seamless, context-aware mobile user experiences is leading to a shift towards a new engagement
model called ‘User modeling and personalization at the
theme parks’ where the interaction with end users will
involve use of sensors that detect motion and biometric
data as part of a new class of mobile applications.
KEY BUSINESS NEEDS
Content Delivery: The main attraction for the visitors
to explore theme parks/amusement centers always
remains to capture joyful experiences/memories
through things they have never seen. And they always
vie to go with those memories recorded. So, improved
quality of services, reduced networking costs and video optimization remain top business need to respond
to the demand for online and mobile video.
Content Management: As visitors go multi-channel,
with the need to share experiences and memories
on a real-time basis, they tend to leverage multiple
platforms for content (photos, videos, chats, etc.)
distribution. Therefore, offering a set of solutions to
increase availability of multi-model channels for content management remains a top pie to serve.
Audience Engagement: With growing footfalls to cater
to, it becomes not only imperative but mandatory to
grow audience interests and thus monetize users. This
makes it interesting to develop such prototypes and
solution models that personalize their experiences via
smart profiles to monitor audience interests.
Therefore successful development of a themed attraction is a combination of storytelling, creative designs, audience analysis and planning in the arena of
connected landscape. Wearable computing has the potential to deliver a rich variety of engaging user experiences that enhance everyday activities and situations
through context-sensitive media and interaction.
A possibility where user modeling and personalization finds a need is through a series of applications
which theme parks/amusement centers can deploy to
focus on having a modular solution that delivers service packages to an ecosystem of devices (Io T devices). Service packages such as checklists, video streaming, outdoor navigation, indoor navigation, geographic
boundaries, recognition, scheduling, and location reporting provide functions related to sensors and devices, and interconnect with other services and systems.
How IoT Will Redefine the Theme Park Experience
BY RAHUL GOSWAMI
