Consulting Magazine - February 2017

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Daily Updates. New Features. Exclusive Stories.

ONLINE EXCLUSIVES

HOW GAMELOFT HELPED MAXIS REACH SPEED JUNKIES

Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform that was attracting & engaging a demographic that matched its own. In most cases, little care was injected into whether the brand’s value proposition matched the user’s organic experience on the platform. There was however one exception, says Babar Khan Javed, the chief content officer of Centric DXB and a graduate of “Squared”, Google’s digital marketing program.

Two years ago, Gameloft launched its mobile advertising solutions thanks to its proprietary ad server and a strong local commercial presence in 80 countries.

DO YOU KNOW A TOP
25 CONSULTANT?

Nominations for consulting’s most prestigious award are now being accepted!

Consulting magazine is looking for entries for its annual Top 25 Consultants award. Once again, winners and their firms will be featured in the May issue and honored at the Top 25 Awards Dinner in New York in June.

To nominate a consultant for the award, visit www. consultingmag.com and click on the Top 25 Consultants logo on the home page. Entry deadline is March 10.

DO YOU WORK FOR
ONE OF THE FASTEST
GROWING FIRMS?

How do you measure up with other consulting firms?

Consulting magazine is accepting applications beginning this month for its third annual Fastest Growing Firms award—a celebration of the industry’s top movers and shakers in terms of revenue growth. Firms are encouraged to submit an application, including three-year revenue figures for year-end

2014 and 2016 to see if they are among the profession’s fastest growing firms. Deadline for entries is Aug. 4.

EFFECT

How Donald Trump’s presidency, policies and politics will impact the profession

Given the magnitude of potential policy and legisla- tive changes looming on the horizon, the next 11 months are going to be an absolute boon to most companies and their consulting partners. Unless, of course, those changes never materialize because they are trumped by legislative gridlock, geopolitical strife and a fear-inducing cocktail of uncertainty and volatility. In this scenario, 2017 could be a historic bust. A third possible future seems more likely to occur: The same technological, economic, geopolitical and environmental drivers of risk and opportunity that influenced businesses in 2016 are likely to continue to continue to drive companies to seek help from their consulting partners in 2017.

Each February, we shine a light on smaller firms that are shaking up the profession from the bottom up. They are firms breaking new ground in terms of firm management, but they are also breaking new ground in terms of their financial performance. This year, it was no different. In 2016, our seven winning firms grew revenue at 45 percent. In addition, we highlight this year’s Seven To Watch— impressive firms, for sure, but they aren’t quite ready to be named one of our Seven Small Jewels.