2018, but I can predict a time where virtually every
program we do will use some aspect of a crowd as
part of the solution.
numbers of people and we started to curate the
crowd. We started to get a better idea of what types
of crowds were good for what types of projects. We
sort of ended up creating an ecosystem of different
types of crowds that play across different types of the
value chain. A big part of what we can bring to the
client is that validation of the crowd. And we pay for
outcomes. The people in the crowd get paid. We’re
very clear about what that payment is up front, but
you only get paid if you win. We’ll put a problem out
there and the crowd will self-select based on back-
ground and area of expertise. We pixelate it and then
we leverage our curation to get to the right crowds.
We then provide a programmatic element that essen-
tially integrates it into a broader program. A lot of
companies use crowdsourcing but they really have
no idea how to integrate it into the overall program.
stuff but at the same time takes full advantage of the
crowd, or different elements of crowds, for different
aspects of the project? That’s not where we started,
but it’s where we ended up. Right now it’s an element of the work that we do with the clients, but I
think there’s an opportunity to expand it and open it
up even more for clients to take more control.
Consulting: What types of client engagements are
Moffatt: It really goes across the spectrum. It started
out more on the strategic end, but I think it’s evolving more now to some of the technology projects. As
the world matures, I think this will, as well. Some
research predicts that 75 percent of high-performing
enterprises will use crowdsourcing in some form by
Consulting: What is Pixel’s potential?
Moffatt: Right now, it’s part of our innovation
group. I would say that it’s like analytics was
several years ago where it started out as a separate
thing but then became deeply embedded into almost
everything we do. Over the next five or six years,
I think we’ll see it start out as service orientation
and then evolve into industry verticals, which is
exactly what we saw with analytics. This trend is
accelerating and it’s tied directly to the open-talent
network and how we think about it. Talent is so
integral to our business model. We look at this as
an operating model evolution and imperative. We
see this is as a critical aspect of what we do. As this
market continues to mature and evolve, you’ll see
how firm’s can leverage crowdsourcing increase.
The work we’re doing is helping to validate and
legitimize them and we see them as a big part of
the future. I’m really excited about it.
Consulting: Who is the crowd?
Moffatt: That’s interesting. We started with large