The Boys & Girls Club of America—its mission is to serve all youth, especially those who need it most—aimed to develop a program that provides high quality arts education for its members, and engaged North Highland to assist in evaluating market readiness to drive successful adoption.
BGCA wanted to identify the large metropolitan markets most able to successfully implement the arts programs and North
Highland worked to design a strategy for
identifying which of the 50 target metro
clubs BGCA should focus on. BGCA now
has a roadmap to move forward.
The North Highland team worked quickly to design a strategy for identifying metro
clubs BGCA should focus on for this effort.
The team determined that a club should be
targeted for expansion based on two primary factors: 1) demonstrated commitment to
high-quality arts programming and 2) ability to implement the research-backed principles of high-quality arts programming.
Several other important factors were
identified such as a club’s ability to find
high-quality instructors who are good at
working with kids, and for initial clubs to
be located in cities and communities where
there is a significant arts presence to name
Based on North Highland’s analysis,
BGCA was able to successfully secure donation funding to move this program forward,
and BGCA is currently developing this program in metro areas around the nation, says
Scott McGinnis, Principal Strategy Consultant, North Highland Worldwide Consulting.
“Our partnership with BGCA gave our
team the opportunity to live out each part
of North Highland’s mission to ‘empower
clients, colleagues, and communities to
achieve aspirations while building lasting,
caring relationships.’ ” McGinnis says.
“Through this work, BGCA is now empow-
ered to pursue a new business model, and
communities across the nation will be em-
powered with new arts offerings for their
McGinnis says that it’s always a pleasure
working with a collaborative and innovative
client, especially one with such a strong so-
cial mission such as BGCA. Moreover, sev-
eral members of North Highland’s strategy
practice has arts backgrounds, themselves,
and were thrilled to help craft a strategy for
expanding BGCA’s high-quality arts pilot.
And as far as winning a Social & Community Investment award, McGinnis says
“being honored with this award offers
strong validation of something that I continually impress on my teams—our work
has the potential to meaningfully impact the
people around us for the better. We’re humbled to be recognized for our efforts to help
Q&A: Why does the firm and
firm leadership view this work as
McGinnis: “North Highland works with many
clients in virtually every industry, but we
particularly enjoy working on projects where
we can have an impact on the communities
where we work and live. In addition to our
firm-wide philanthropic strategy focused on
economic empowerment, North Highland
dedicates time for non-profit work every
year, and we are committed to serving
organizations such as BGCA and others.”