The Taproot Foundation’s mission is to drive social change by leading,
mobilizing, and engaging professionals in pro bono service and achieves
their mission by matching professionals with nonprofit need.
Taproot engages individual
professionals and builds pro
bono programs for Fortune 500
companies across the country and
overseas. In light of its success,
Taproot was seeking to expand
its reach globally and catalyze
further impact for numerous
organizations, across multiple countries. It
reached out to PwC to make that happen.
The PwC team built a global expansion strategy by performing a current
state assessment of Taproot’s operations,
identifying models of expansion in the
nonprofit space, and identifying key
stakeholders to engage to support implementation and streamline expansion.
“The specific engagement was designed
to maximize their global impact,” says Igor
Belokrinitsky, a Principal in PwC’s Strat-
egy&. “It really wanted to take its global
impact to the next level. I think we’re the
right partner for them because that’s what
we do. We are a global firm with global
capabilities. I think that made us uniquely
The team exhibits direct collaboration
between Strategy& and PwC Management
Consulting, allowing crosspollination of
domain knowledge, skill sets, and culture.
“The work that Taproot asked us to do
for them is very similar to work we’ve
done with many other clients,” Christoph
Dankert, Director in PwC’s Strategy&
says. “I think it was a very natural fit for
us on many levels. It was very similar
to how we staff and how we go about a
completing a commercial engagement.
However, this is pro bono work and the
overall mission of Taproot makes it more
special, I think.”
And that was evident in the response
PwC received when it put the work out
there, initially. “When the engagement was
offered to employees, the first responses
began rolling in almost immediately,
Belokrinitsky says. “There was a lot of
demand and energy around this project, for
sure. When they see an engagement like
this, I think it’s compelling for our people.
I’m very proud of our people who worked
on this engagement. They went above and
beyond what was required. You could really
see the passion around this engagement.”
That commitment ripples through all
pro bono and volunteer work PwC does.
PwC staff volunteer hundreds of thou-
sands of hours each year on various
pro bono projects both locally and
globally. “It really is who are as a firm,”
Belokrinitsky says. “Our people are
passionate about service.”
PwC supports and encourages its
people to give back to the communities
where they live and work. With important
priorities but limited resources, non-
profit organizations are always in need of
skilled volunteers to support their mission
to help address significant social issues.
“Our employees are at the center of the
pro bono work, and continually share the
meaning it brings to them personally and
professionally,” Dankert says.