IN SOCIAL &
The IBB Community Action Network is IBB Consulting Group’s special interest group
that was formed about year ago in response to employees who wanted to focus
more on community action. ICAN, as it’s known internally, was started with a philosophy of focusing on youth education, specifically young female education, and one of
its first clients was Developments in Literacy (DIL) at Pakistan’s Jattal School.
IBB already has a long-standing relationship with DIL and when ICAN was formed
IBB employees met with DIL Leadership and
teachers to better understand the Jattal School
key challenges, says Jefferson Wang, a Senior
Partner with IBB.
Learning to speak English was a big challenge and IBB employees came up with the
Video Voice Pen Pal Project as a way to teach
English more efficiently to teachers and students at the Jattal School, Wang says.
B.B. Richardson oversees ICAN at IBB
and says the initial focus was how to drive
change? “We decided to build on our relationship with DIL because DIL has some of the
highest success rates in preparing students and
keeping students in school,” Richardson says.
“We were thrilled to be able to work with and
through DIL to connect with the Jattal School.”
DIL’s impact is profound, says Richardson.
In Pakistan, the percentage of 4th graders who
can read English by fourth grade is 0 percent,
but at DIL schools that number jumps to 44
percent. “DIL is an organization that’s really
driving a lot of change,” she says.
Once connected to the Jattal through DIL,
IBB agreed to sponsor the Jattal School for
three years and a minimum of a $36,000 commitment, Richardson says.
IBB employees initially had the hypothesis that practice through reading and writing makes perfect, a virtual e-mail Pen Pal
Program was the first idea. After discussing
this solution with DIL Jattal School teachers, it was clear that practicing to read and
write was not enough, Richardson says.
Students struggled with the correct pronunciation of words and comprehension to
help remember correct uses.
“It was really important for them to
hear us speaking English, to see the
way we speak and then also transpose text over the videos so the
students could read along with the
spoken words,” Richardson says.
“Tackling comprehension was one
of our big goals.”
IBB employees then modified the
original solution to the Video Voice
Pen Pal Project. IBB employees recruited
a rotating set of volunteers, finalized mate-
rial themes for each recording session and
set-up multiple video recording booths.
Each IBB employee volunteer also transcribed their videos and edited them, added
in text and stitched the videos together to
send to the Jattal School.
Richardson says so far the program has
proven to be a huge success, but IBB has no
plans of stopping there.
IBB employees are also working on a
Phase 2.0 of the Video Voice Pen Pal Program.
Currently the program is in 1 Jattal school
classroom and IBBers are working with DIL
Leadership and Jattal Teachers to find areas of
improvement. The goal with Phase 2.0 is to
expand an improved version of the Video Pen
Pal Program to the entire Jattal School.
Phase 3.0 of the project is even more exciting and may include expanding it to all the
30,000 DIL students using an IBB ICAN
developed mobile application for easier video
capture, transcription, and editing, Wang says.
“This is something the IBB family has
really rallied around,” Richardson says. “The
support of ICAN and the support of DIL and
the support of the Jattal School has been
TYPE OF WORK
in Literacy (DIL)