Strativity has led dozens of organizations around the world into a new era of customer-centricity and has had a
great run with 84 percent revenue
growth over the last three years.
“Growth is a wonderful thing, but
it’s an outcome, not a goal,” says
Lior Arussey, CEO & President.
“At Strativity, we aim to keep doing the best work possible for clients who are willing and ready
to transform and differentiate.
Working with them through challenges, difficulties, and ultimately
triumphs is the big reward for our
people, and the growth we’ve experienced these last several years has
afforded us the opportunity to do
this sustainably again and again.”
Consulting caught up with Arussey
to discuss the firm’s performance.
Consulting: What were the main
factors that contributed to your firm’s
Arussey: A few key things have driven our growth for the last few years.
One is the role of customer experience
as a strategic focus for organizations,
with more senior executives seeing
customer-centricity as the best path to
sustainable competitive advantage and
growth. Another factor is that more executives have begun to recognize that
simply investing in digital and fixing
customer pain points won’t give them
the level of market relevance they’re
trying to achieve.
Consulting: How is this year shaping
up for your firm?
Arussey: This year continues on a
similar trajectory with clients seeing
the need to strategically define and
deploy customer experience, employee engagement, and change management. We see more clients hungry
to move beyond conceptual frameworks and thick strategy documents
to more practical, real-life execution.
They want to see change happen faster with clearer paths to full adoption
Consulting: How would you describe
your firm’s outlook for 2019?
Arussey: We think our best opportunities will be in helping clients
connect with the human side of strategy execution and change, focusing
on both customers and employees
to make things stick. We see culture
becoming a more critical and explicit
success factor for clients, especially
as more executives try to align purpose with profits to stay highly relevant to customers and employees.
Consulting: What would you say are
your firm’s biggest challenges in
Arussey: One is that many cli-
ents see digital transformation as a
complete solution when, in fact, it’s
only one piece, and it comes with a
great deal of risk if it is not deployed
thoughtfully. While digital is a nat-
ural focus, seeing as most organiza-
tions have work to do in that area,
the fact is that investing in digital
also requires you to reframe em-
ployee roles and re-engage employ-
ees around the major impact they
still have in a digital world.
Consulting: What does being named
one of Consulting’s Fastest Growing
Firms mean to your firm, your
employees and your clients?
Arussey: For our clients, I think
this is a testament to quality over
quantity. It’s not the size of the firm
that matters but rather the passion,
expertise, and discipline that the
team brings to the party. For our employees, who work hard every day
to help clients really make transformation happen, being listed here for
the fourth year is a great validation
of their hard work, dedication, and
commitment and acknowledgment
that we’re on the right track.
48Fastest 2018 REVENUE GROWTH: 84% HQ: HACKENSACK, NJ