Chief Outsiders is a na- tionwide‘Executives as a Service’ firm comprised
of more than 60 fractional Chief
Marketing Officers engaged
from coast-to-coast. Chief Outsiders have served on the executive team of more than 750 client companies to drive growth
strategy and execution plans for
a fraction of the cost of a full-time executive. Art Saxby, CEO,
Founder and Principal of Houston-based Chief Outsiders, sat
down with Consulting magazine
to discuss the firm’s financial
performance, its stellar revenue
growth over the last three years
and its No. 34 ranking.
Consulting: What were the main
factors that contributed to your
firm’s exceptional growth?
Saxby: Over the past year, our
fractional Chief Marketing Officers’ opportunities have continued
to increase as a result of assisting
Private Equity firms with portfolio
company top line growth. As a result of the demand, we’ve expanded to over 60 CMOs who travel
across the United States to provide
growth-oriented insights to a range
of small- and mid-market enterprises. Soon, we’ll reach 70 part-time executives to meet the desire
for our services.
Consulting: How is this year shaping
up for your firm?
Saxby: 2018 has been another
momentous year for Chief Outsiders—in addition to our rapid rise
in the PE segment, we are experiencing double-digit growth as a
result of our clients’ high degree
of satisfaction across a variety of
industries and segments. We also
earned our fifth-straight spot on
the Inc. 5000 list as one of the
country’s fastest growing private
companies, an achievement afforded to only six percent of the
organizations in the rankings.
Consulting: How would you
describe your firm’s outlook for
2019? Where do you see the most
Saxby: Mid-market companies are
now discovering they can tap a fractional CMO with a market-based perspective, best-in-class insights, and
an ROI-centered vision for growth to
drop into their organization, tune up
their strategy, and oversee the changes most critical to their business.
Our goal is to assist these enterprises
while continuing to leverage opportunities with PE clients.
Consulting: What would you say
are your firm’s biggest challenges
Saxby: Over the next year, we will
focus on scaling our sales function
in support of our goal of reaching 70
CMOs. Building out another layer
in our sales function will allow us
to keep up with the demand for our
“Executives as a Service” insights.
Consulting: What does being named
one of Consulting’s Fastest Growing
Firms mean to your firm, your
employees and your clients?
Saxby: It’s a testament to our tribe
of CMOs, who enjoy making big
things happen for their clients and
also relish in the opportunity to
learn from and support one another.
It is also an acknowledgment of how
we stand out from other consulting
firms, in that none of our fractional
executives are lifelong consultants,
but rather, senior executives who
bring their crystalized strategies
and enthusiasm for growth and success from large companies.
34Fastest 2018 REVENUE GROWTH: 113% HQ: HOUSTON