Cask is a business and tech- nology consulting firm that supports our clients by helping them to achieve outcomes and
solve problems through the power
of their people, following process,
enabled by technology, and supported by their organization's culture. Consulting caught up with Liz
Guezzale, President of Cask, to discuss the firm’s recent growth.
Consulting: What were the
main factors that contributed
to your firm’s growth?
Guezzale: There are three main
factors that have contributed to our
growth: One, our continuous ability
to bring together the right teams at
the right time to deliver measurable
value and visible outcomes. Two,
our specialization across crucial
enterprise processes including customer service, technology enablement and transformation, human
resources, digital experience, and
organizational change management. Three, our reputation and
word of mouth referrals from successful customers to their peers that
have similar challenges
Consulting: How is this year
shaping up for your firm?
Guezzale: Cask has exceeded our
organizational, customer satisfac-
tion, capability development, and
fiscal targets. We have continued to
invest in and expand our delivery
capabilities to ensure we continue
to be prepared to meet our clients'
current and future needs, with great
early success and outcomes.
Consulting: Where do you see
the most opportunities?
Guezzale: We see 2018 as being
another growth year, with a number
of new major customer transformation projects. We see increased
opportunities around digitization,
customer service, HR, cyber security, and line of business modernization. Our customers are leveraging
us to make major changes in the
way they enable both their existing customers and their workforces
to consume data, request services,
and digitalize their experiences to
increase satisfaction and efficiency,
while decreasing costs.
Consulting: What would you
say are your firm’s biggest
challenges in 2018?
Guezzale: Our largest continued
challenge is to scale our workforce
in a responsible way—ensuring
new employees are brought into
the organization in the best way
possible. That they are given the
tools and resources to contribute
to their customer, individual, and
company success, while maintaining our culture and high quality.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean
to your firm, your employees
and your clients?
Guezzale: The Fastest Growing
Firms designation illustrates Cask’s
commitment to responsibly grow-
ing over a multi-year period. For
our clients, it shows that we are
able to continue to deliver value on
both a larger scale and a high num-
ber of projects and our continued
ability to deliver on engagements
to drive enterprise value. For our
company, it allows Cask to garner
positive attention that we may not
otherwise receive; we really receive
an increased number of inquiries
for our services and applications
for our open positions after publica-
tion. For our organization, it illus-
trates our continued commitment
to the collective organization and
provides reinforcement that Cask is
different in how we operate.