Strativity is a global cus- tomer experience design and transformation firm
that cultivates purposeful relationships between brands and
customers by unlocking an organization’s true potential. Strativity’s human-centric methodologies have the proven track
record to emotionally engage
and accelerate organizational performance and meet the
evolving needs and expectations
of a company’s stakeholders.
“Do not seek transformation for
the sake of it. Be purposeful and
human about it while respecting
your past success,” says Lior
Arussy, President & CEO, Strativity Group. “Build our future
legacy on the foundation of your
heritage.” Consulting caught up
with Arussy to discuss to Strativity’s revenue growth and financial performance.
Consulting: What were the
main factors that contributed
to your firm’s exceptional
Arussy: This year’s growth can
be best attributed to a primary
factor: reputation. We have expe-
rienced growth through satisfied
clients expanding their scope of
work and reputation in the mar-
ketplace that attracted new cli-
ents to seek our services. Invest-
ment in specific verticals have
paid off as well with a growth
in certain market segments such
Consulting: How is this year
shaping up for your firm?
Arussy: We expect 2017 to be
another record year for Strativity
building on the success in 2016
clients’ work as well as further
expanding within verticals such
as the health care and automotive
Consulting: How would you
describe your firm’s outlook
for 2018? Where do you see
the most opportunities?
Arussy: Our clients are struggling with managing and accelerating change. Business transformation is all the rage but with
very little success track record.
2018 will be a year where clients
will seek more support in accelerating their business transformation and ensuring seamless,
cost effective implementation.
Consulting: What would you
say are your firm’s biggest
challenges in 2018?
Arussy: In certain areas such
as customer experiences strategy
and culture design, many organi-
zations experimented with a “do
it yourself” approach. Many of
these efforts did not deliver to ex-
pectations which resulted in a loss
of confidence. We find ourselves
working with clients to re-be-
lieve they can actually do it and
become customer centric despite
decades of operating as a product
or process centric organization.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean
to your firm, your employees
and your clients?
Arussy: At a foundational level,
everyone wants to be associated
with winners. Clients and employees are proud of it and feel
as partners in the process. At a
strategic level, our objective since
the inception was to be the leader who defines the path not just
one who follows it. This is what
we have been doing for the last
15 years. We intend to continue
in the trailblazing approach. The
award is the recognition.