Persistent Systems helps cus- tomers in their journey to become software-driven in
their business with a goal to be a
well-respected technology company
focused on delivering best-in-class
innovative solutions to its customers
and partners. Sunder Sarangan, Chief
Marketing Officer, sat down with
Consulting to discuss the firm’s performance.
Consulting: What were the
main factors that contributed
to your firm’s growth?
Sarangan: Our growth is the result
of the vibrant technology advancement and how that is continuously
transforming all companies, their
business models, and even how
we have viewed industries. Today, data, digital, or Io T represent
a significant opportunity as much
as they are disruptive threats as
we become more software-driven. This is driving our business
growth, where customers value
our expertise in building software
and in new technologies as their
own journeys become more and
more software driven.
Consulting: How is this year
shaping up for your firm?
Sarangan: With the emergence of
new technologies, the effort required
for doing the same work is going
down—traditional effort-based bill-
ing models in the Consulting or Ser-
vices industry have limitations. On
the other hand, we see that the mar-
ket for new technologies continues to
be robust with digital transformation
being the essence of this shift. We as
a company had anticipated this shift
and have organized ourselves to tran-
sition from an effort-centric business
and focus on these opportunities.
Consulting: Where do you
see the most opportunities?
Sarangan: We believe that data,
digital and IoT, together define
the building blocks for a software
driven business. We see this as
an important nexus of technologies for the future. We have been
making significant investments to
form partnerships, build solutions
and accelerators, as well as frameworks for enterprises to become
software-driven. At the same time,
digital transformation remains
a continuous journey. One time
fixes will not suffice. We foresee
many waves of digital or technol-ogy-led transformation to be creating growth opportunities. In terms
of industries, we are seeing most
growth today in U.S. Healthcare
and in financial services globally.
Consulting: What would you
say are your firm’s biggest
challenges in 2018?
Sarangan: There is a significant
change in the way people are using
and building technology. Due to
new technologies in the market, it
takes less effort and less time to get
the same things done. Thus, most
consulting or technology services,
are going to be consumed different-
ly. This is a business model chal-
lenge for all consulting and services
companies on how to sell and how
to deliver profitably in this envi-
ronment. That said, the work to be
done or the opportunity for us only
continues to grow and the pace of
innovation in the technology land-
scape makes it very exciting.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean
to your firm, your employees
and your clients?
Sarangan: This recognition is a
strong validation of how software
is truly eating the world, and how
the world of consulting is also seeing the growth of software-driven
companies like us.