Stoneridge Software is a unique kind of ERP and CRM partner, with emphasis on partner. “We focus on attracting the most knowledgeable
experts in the field to our team and
prioritize delivering stellar solutions with maximum business impact for your business,” says Eric
Newell, CEO. Newell sat down to
discuss Stoneridge’s performance.
Consulting: What were the
main factors that contributed
to your firm’s exceptional
Newell: Our firm’s exceptional
growth was mostly to do with the
quality of team members that we
have been able to attract and retain
and a strategy around prioritizing
helping existing customers with
their implementations. When we
began, word spread quickly that
were the right crew to get projects
done, as well as properly support
them. It was really a grassroots,
word-of-mouth effort from clients
that built our reputation. Our initial
focus was to make sure implementations were successful and that’s
always been the priority.
Consulting: How is this year
shaping up for your firm?
Newell: After a slow start in the
first half, it's increase steadily and
is shaping up to be a good year.
We’re busy now and our CRM
practice has grown considerably.
We are seeing a lot of opportunity in the small/medium business
space with Microsoft Dynamics.
We have been focusing more on
our Enterprise Process Review
service this year.
Consulting: How would you
describe your firm’s outlook
for 2018? Where do you see
the most opportunities?
Newell: Things are looking good.
We anticipate growth of 15 to 20
percent. Growth is anticipated
across all product lines of Microsoft Dynamics 365 early next year
and the CRM component continues to be a market leader. We are
releasing a number of services on
Microsoft AppSource and that will
be a great opportunity to deliver
more fixed price and packaged services such as a construction industry enterprise process review, Power BI Workshops and more.
Consulting: What would you
say are your firm’s biggest
challenges in 2018?
Newell: In consulting it’s always
a battle to keep a steady project
pipeline and maintain the balance
of workload for our consultants.
Avoiding the roller coaster of
too busy vs. too slow is always
a challenge. Another challenge
is tapping out the talent pool.
The job market for consultants is
extremely competitive. We will
likely to have to recruit from fur-
ther away to find the caliber of
staff we have in the past.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean
to your firm, your employees
and your clients?
Newell: To our firm, it is a great
recognition of the work we’ve
done to continue to grow consistently over the first years of our
company. Consulting firms are not
often thought of in a similar fashion as product companies. It’s nice
to have an avenue for that type of
recognition. For our employees,
it provides opportunities for their
career path and a chance to continue to be challenged by opportunities. From a client standpoint, we
appreciate their trust in us, which
has allowed us to grow.