Brooks International, a global management services firm, creates and
delivers Execution Excellence to
CEO clients. Since its founding in
1960, the firm has been achieving
clients’ strategic imperatives by linking financial and operational models, consistently delivering predictable business performance. Brooks
also delivers significantly enhanced
profits as well as substantial and sustainable organizational, operational
and financial improvements. “We
dramatically enhance all execution
methods, competencies and capabilities,” says Lui Damasceno, CEO
of Brooks International. “We focus
on delivering real measurable value,
such as profitability, earnings, revenue and cash, with reconciliation
of our benefits directly to the financial statement. Our impact typically
accrues within weeks and months
instead of years.” Damasceno sat
down with Consulting to discuss the
firm’s financial performace.
Consulting: What were the main
factors that contributed to your
firm’s exceptional growth?
Damasceno: The current economy
has demanded a reshaping of our
firm’s approach to market and offering. Due to a lingering flat economy, many top lines are struggling to
grow. By consequence, our offering
has emphasized the need for revenue enhancement via both organizational effectiveness and efficiency. I would say our success is really
a combination of three things: our
people, our culture and our ability
to deliver sustainable, bottom-line
value to our clients. Everything
we do revolves around our clients.
At every level of our organization,
Brooks’ employees know that what
we really do, at the end of the day,
is make a promise and keep it.
Consulting: How is this year
shaping up for your firm?
Damasceno: We are on track to
achieve a 30 percent increase in
revenue from the prior year. We recently updated and re-launched our
website ( brooksint.com) and social
media pages to communicate clearly that Brooks International is not
so much different but unique among
global professional services’ firms.
Execution is a vital part of every
initiative and our day-to-day operations. We are value driven; not process driven, linking our clients’ business outcomes to operational tactics.
Consulting: How would you de-
scribe your firm’s outlook for
2017? Where do you see the
Damasceno: We are investing heavily in both marketing and direct selling activities. Although we are not
industry specific, we are seeing and
experiencing significant new opportunity in the Energy sector. Many organizations are past the shock of the
downturn and are returning focus to
Consulting: What would you say
are your firm’s biggest challeng-
es in 2017?
Damasceno: Talent acquisition is
a primary focus in our current situation. Our client approach is unique,
therefore we demand that a specific
employee profile be acquired. This demand is compounded by our growth.
Consulting: What does being
named one of Consulting’s Fastest Growing Firms mean to your
firm, your employees and your
Damasceno: We take great pride in
delivering on our promises. Achieving this award, or any award such
as this, represents to our clients
and our employees that we are very
serious about client satisfaction. A
significant portion of our growth is
fueled by extensions and referrals,
which we take as a direct compliment to our delivery team.
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