With a focus on the “how of digital”,
India’s Persistent Systems builds
the software-driven business of its
customers—where physical meets
digital, or software meets things.
The Software 4.0 approach of Persistent Systems, inspired by Industry
4.0, is the “how” of building a software-driven business and managing
software-driven things. Sunder Sarangan, Chief Marketing Officer, sat
down with Consulting to discuss the
firm’s recent success, including its
123 percent growth rate.
Consulting: What were the main
factors that contributed to your
firm’s exceptional growth?
Sarangan: Every industry and every
company is going through a digital
transformation of its business and the
experiences of a customer, employee, or partner with the business. The
only way for companies to compete
with the disruptive business models
and game-changing experiences of
born-digital companies is to transform themselves into a software
driven business. This is driving the
business growth for us at Persistent,
as we apply our strengths and expertise from building or engineering the
products of software product companies to partner with companies across
industries to transform themselves
into software driven businesses.
Consulting: How is this year
shaping up for your firm?
Sarangan: We continue to see a
strong growth for our consulting business focused on the digital transformation of our customers. With Internet
of Things (IoT) shaping new digital
experiences and transformations, our
alliance focused on the IBM Watson
IoT Platform and our expertise in related areas such as Cognitive Io T and
Continuous Engineering is shaping
our growth this year.
Consulting: How would you
describe your firm’s outlook for
2017? Where do you see the
Sarangan: Digital transformation is
a continuous activity. One time fixes
or transformations will not suffice. A
robust roadmap of new technologies,
especially IoT, will drive new software-driven processes, experiences,
and business models. For enterprises,
this will drive many waves of digital
transformation. We are specifically
focused on digital transformation in
the U.S. Healthcare industry as well
as the disruptive technology-driv-en innovations in financial services.
This market need and our vision for
the “how of digital” will drive the
growth of our consulting and digital
Consulting: What are your firm’s
biggest challenges in 2017?
Sarangan: We foresee challenges
due to conventional or traditional
approaches of engaging consulting
services for digital transformation.
Limited appreciation of how soft-
ware is truly eating the world will
result in companies and executives
approaching digital as a typical busi-
ness transformation. Seeing digital
as a shift to software-driven business
models and experiences will drive
very different engagements. As a rel-
atively new and lesser-known com-
pany, our biggest challenges will re-
late to buyer attitudes and openness
to new ideas as we go beyond early
adopters and fast followers.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean to
your firm, your employees and
Sarangan: This recognition is a strong
validation of how software is truly
eating the world, and also a validation
to our customers and our employees
of our value proposition to help customers in their transformation to become software-driven businesses.
HQ: INDIA, PUNE