HQ: MCLEAN, VA.
M2 Strategy is a McLean, Va-based
award-winning education, management and technology consulting
firm. Its solutions have been instrumental in shaping innovation for industries such as Education, Science,
and Defense. The firm is a certified
Woman-Owned Small Business
(WOSB) and its success has been
evident through frequent accolades
and client appreciation, says Willow
Marr, JD, President of M2 Strategy
Inc. “We have been honored to collaborate with numerous organizations to successfully implement forward-thinking solutions to address
complex challenges,” Marr says.
Consulting sat down with Marr to
discuss the firm’s 90 percent growth
and No. 41 ranking on this year’s
Fastest growing Firms list.
Consulting: What were the main
factors that contributed to your
firm’s exceptional growth?
Marr: Our growth is 100 percent
attributed to our employees and clients. We have focused on creating an
environment that is fun, intellectual,
forward-thinking and respectful. We
believe that if you have to come to
work, it shouldn’t have to feel like
work; moreover, you should be able
to enjoy it and have a positive experience. We have created employee
programs and benefits that include:
100 percent payment of all ben-
efits, reimbursement for parking/
metro, 100 percent paid vacations
after milestone years of service, cor-
porate office days to interact with
leadership and exchange ideas with
colleagues, quarterly team events,
regular happy hours, and an internal
SharePoint site to share information.
We couple this collaborative envi-
ronment with a focus on quality of
service delivery, as well as always
providing innovation to our clients.
This means that our employees
are always on top of best practices
which results in exceeding the ex-
pectations for our clients.
Consulting: How is this year
shaping up for your firm?
Marr: 2016 has proved to be another exceptional year and we continue to grow and further improve
our processes and services.
Consulting: How would you de-
scribe your firm’s outlook for
2017? Where do you see the
Marr: 2017 is forecasted to see an
increase in revenue and also ideally in our client base. Most of our
opportunities are with the federal
government and we see our higher
education services continuing to
grow as well.
Consulting: What would you say
are your firm’s biggest challeng-
es in 2017?
Marr: We are a boutique consult-
ing firm by design. We pride our-
selves on providing our employees
an environment where they have
ready-access to leadership. As we
grow, it is a challenge to ensure we
continue to provide that type of
mentorship and access. What we
have done is created regular/rou-
tine meetings, leverage the “corpo-
rate office days” and our TrackStar
performance review process to
ensure that employees still have
constant opportunities for input
Consulting: What does being
named one of Consulting’s Fastest Growing Firms mean to your
firm, your employees and your
Marr: It provides a sense of pride
and accomplishment to be honored
by Consulting magazine and exemplifies the hard work and dedication
of our employees and the commitment and respect for our clients.
M2 STRATEGY INC.