Rightpoint is a customer experience
agency with technology at its core.
Serving Fortune 1,000 companies,
Rightpoint is driving transformational
change from the inside out. Founded
on the belief that great customer experiences are fueled by the people who
deliver them, Rightpoint’s mission is
to remove barriers and uncover new
possibilities to connect companies
with their customers. Rightpoint’s
client base includes Aon, United Airlines, McDonald’s and Walgreens.
Co-CEOs Ross Freedman and Brad
Schneider sat down with Consulting
to discuss the firm’s extraordinary performance and No. 14 ranking.
Consulting: What were the main
factors that contributed to your
firm’s exceptional growth?
Schneider: In the past year, we’ve
deepened our expertise and broad-
ened our capabilities and geographic
reach. These are strategic moves that
bolster our position as a leading na-
tional digital agency with the unique
ability to own the end-to-end custom-
er experience. The biggest contribu-
tor to our growth was our acquisition
in April of Boston-based Agency Oa-
sis. This acquisition expanded Right-
point’s existing presence from Chi-
cago, Detroit and Denver to five new
markets including Boston, Los Ange-
les, Atlanta, New York and Dallas.
Consulting: How is this year
shaping up for your firm?
Freedman: This year has seen a surge
in hiring to more than 300 employees
nationally encompassing nearly every
area of the company including several
industry veterans, who have strengthened Rightpoint’s leadership team and
our position as a strategic customer experience agency. The union of Rightpoint and Agency Oasis has amplified
our capabilities within the healthcare
and financial services sectors.
Consulting: What is firm’s
outlook for 2017? Where
do you see the most
Schneider: We’re extremely bullish
about our opportunities for growth in
the coming year. CMOs are struggling
to bridge the gap between consumer expectations and brand execution.
We’re capitalizing on this unmet need
in the market, helping clients navigate
the Marketing and IT complexity to
better serve customers across messages, touchpoints, systems and platforms.
Our acquisition of Agency Oasis aligns
with Rightpoint’s accelerated growth
strategy. With our expanded capabil-
ities and growing line of services and
holistic approach to customer experi-
ence, we expect our growth to continue
to skyrocket in 2017.
Consulting: What would you
say are your firm’s biggest
challenges in 2017?
Freedman: With our first major
acquisition completed, our primary focus is on the integration and
rebranding of Agency Oasis under
the Rightpoint banner. As our integration team works to align core operational functions such as HR, Accounting and technology, as well as
service offerings and best practices,
we will continue to accentuate and
preserve Rightpoint’s culture as a
competitive weapon to find and retain the best people in the industry.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean to
your firm, your employees and
Schneider: Being named a Fastest
Growing Firm for the second straight
year is a great affirmation of the momentum, speed and consistency of
our growth for nearly a decade. We
recognize that this is an outcome of
the level of excellence that our team
members strive for each day in order
to ensure superior results and gain
the trust of our clients.