Alex Bombeck serves as Presi- dent at North Highland, lead- ing the firm’s North and UK
Region, Strategy and Advisory, Service Lines, Sparks Grove and Data
& Analytics. He previously served
as President of the firm’s marketing
and design division.
“I’m proud of the way we bring
creativity and design thinking to
our consulting mindset. Our struc-
ture offers a unique ability to blend
experience and expertise from dif-
ferent practices and divisions across
the firm,” he says. “This blended,
alternate view and thinking allows
us to create solutions that aren’t
obvious. People are energized and
excited, and have a natural curios-
ity to create client value in new and
differentiated ways.”
Bombeck says he was fortunate
enough to be part of the digital band-
wagon from the beginning, and see-
ing the true digital transformation of
the world, and the business environ-
ment, as it is today. It’s rewarding to
help clients, he says, from high tech
to automotive to spirits, life sciences
and more, understand ways to change
how they conduct their business.
“How they sell, how they sup-
port their customers, how they
engage employees—this has all
transformed with the digital revolu-
tion,” Bombeck says “My career has
evolved from only thinking about
which channel to use for advertis-
ing—to one where everyday a new
way of engagement is available,
enabling businesses to more effec-
tively cultivate better experiences in
a networked world.”
While it’s obvious Bombeck en-
joys several aspects of the consult-
ing business, ask him what he enjoys
most and he’ll say it’s the exposure
to different businesses, different
customers, and different ideas.
“We can be talking about 3-D
printing one day with a client, and
the next day discussing the future
of lodging experiences,” Bombeck
says. “The conversations I get to
have on any given day are fasci-
nating. There is no other industry
in the world like it and the range
is incredible.”
Meanwhile, Bombeck says there
have been three things that are fac-
tors to his success: Understand-
ing people, data and technology
and being practical. “At the end
of the day, consulting is a people
business. What’s most critical is
how you can recognize people’s
strengths or ‘super powers’ and
bring them together,” he says. In
addition, “use data and technology
as a grounding force, but don’t let
it direct the answer. The right team
can help you think beyond what the
data tells you.”
The right team, it turns out, can
also help you win a Top 25 Con-
sultants award. “It’s a reflection
of North Highland and what we
do every day. It validates and rein-
forces what I, and our owners, be-
lieve is the future for ourselves and
how we can create value for our cli-
ents,” he says. “I’m part of a team,
and this is what we all believe in.”
Excellence in Leadership
ALEX BOMBECK / NORTH HIGHLAND
“I’m motived and excited by implementing change as a function of progress. It’s
okay to not get the answer right out of the gate. Mistakes can be good, as long as
you’re learning and making progress. Perfection is not something to strive for, but
progress is. Don’t let great get in the way of good.”
CONSULTANTS
2017
