dustries. The twice yearly global editions feature Joe
Brusuelas, chief economist with RSM, and thought
leaders from RSM International member organizations around the world.
We also launched “The Gauntlet”, a 60-second,
action-packed TV spot as the centerpiece of the
rebrand. Ad Age labeled it, “… a TV spot that resem-
bles a James Bond or Jason Bourne movie—not
an ad for accountants.” The spot positions RSM as
a global player and demonstrates the core of our
brand “the power of being understood.”
In it, a businessman runs the “gauntlet” to reach his
destination. He runs on top of a moving truck, through a
new construction site and leaps from building to build-
ing. Great stuff. The spot is high-energy and fun but
with a serious message, and it’s been extremely well-re-
ceived by our clients, prospects and employees.
Just one month later, RSM expanded its consulting
services through a transaction with Junction Solutions,
a national technology consulting firm with deep expertise and knowledge in the area of enterprise resource
planning (ERP) software and solutions for specific vertical markets. This strategic transaction adds significantly to our consulting practice’s momentum and makes us
one of the largest providers of Microsoft Dynamics AX
solutions across the country and around the world.
The market is demanding business solutions that provide greater insights and agility to meet the ever-chang-ing requirements of a global economy. Microsoft
Dynamics AX technology is an ERP solution that’s definitely in demand by our middle market clients to help
them do just that. Using Dynamics AX, we can provide
clients with a very robust and cost-effective solution to
address their complex business challenges.
HANDS-ON INDUSTRY EXPERIENCE
In December 2015, 200-plus employees in four offices
and a delivery center in El Salvador joined RSM,
bringing with them significant knowledge of the food
and beverage, life sciences and retail sectors. This will
enable RSM to bring expanded capabilities, insights
and understanding to our clients.
Many of the employees who joined from Junc-
tion Solutions previously worked for food and bev-
erage, life sciences or retail companies. They know
what it’s like to be on the other side, and their per-
spectives are extremely valuable. That knowledge
enabled them to develop not only software solu-
tions but also a methodology for delivering those
solutions that’s unique in the marketplace.
The methodology uses best practices and a templated
implementation approach designed to accelerate implementation for specific industries and micro-verticals –
like firms in the dairy, produce and seafood business, for
instance. It works because we understand the processes
involved and the software solutions that fit those processes. We focus on business optimization first and then
how technology can accelerate it.
We are also part of the Microsoft Dynamics Industry Program for the public sector, consumer packaged
goods and retail industries, and that’s a testament to
our overall depth since there are a limited number of
Microsoft partners per industry. Together we truly are
a technically savvy, full-service, integrated provider
that goes way beyond advice, and we have more capacity and capability in the ERP space to meet the needs
of the middle market firms we serve.
Across lines of business, service lines, regions and
international borders, RSM is focused on providing
clients with the resources and solutions they need to
address their complex business challenges. Our firm’s
consistent growth over the last several years and the
double-digit growth in our consulting line of business proves that our ongoing emphasis on services
innovation, collaboration and industry-relevant solutions has been recognized by current and potential
This spring, RSM begins celebrating its 90th year
in business here in the U.S. Our founder’s vision
was to build a great accounting firm based on three
enduring values: provide outstanding client service,
treat employees well, and do your work honestly and
ethically. While many things have changed over the
last 90 years, we still adhere to those three founding
In 2016, our firm is energized and moving forward
with purpose. We’re concentrating our efforts on the
right things―our clients and our people. And our big
changes also mean major opportunity lies ahead.
Gary Sturisky is National Consulting Leader for RSM U.S.