Mind-boggling.” That’s one way to describe the pace of change in today’s business environment. To succeed, businesses have to be
willing to change, innovate and take educated risks. And the old adage “
opportunity rarely knocks twice” is still around,
simply because it happens to be true.
RSM is focused on being the first-choice advisor to middle market leaders
globally. These businesses generate
approximately 40 percent of the nation’s
GDP and employ about one-third of its
workforce. The world is shrinking, however, and increasingly businesses in the
middle market are becoming internationally active – either through expansion or
relationships with vendors, suppliers and
others who operate internationally – as
an essential component of their growth.
That’s the primary reason that on
October 26, 2015, after nearly 90
years of proudly bearing the McGladrey name, our firm changed its
name to RSM US LLP (RSM). As part of a massive
global rebranding initiative, we united with more
than 120 fellow firms in the RSM International network under a common name. We helped found the
RSM International network more than 50 years ago,
and since then we’ve been working closely with our
fellow firms to serve clients and help take the middle
market to the global market.
Unifying under the RSM brand globally enables
current and potential clients of RSM International firms
around the world to more clearly see the strength and
broad reach of global services available to them.
MARKET RESEARCH AND THOROUGH ANALYSIS
As anyone who’s done it knows, changing your
brand identity is a huge undertaking. When you have
80 offices and more than 8,000 employees nation-
wide, it’s even more difficult. What would our cli-
ents and friends of the firm think? Would our people
embrace the change?
After market research and a thorough cost-ben-
efit analysis, the path forward was clear. Change
was the right way to go. Marketing, other employ-
ees and select vendors threw themselves into the
rebranding effort that included collateral, our web-
site and our annual golf tournament, to name just
a few items. What they accomplished in a very brief
period of time was nothing short of spectacular.
Was it the right thing to do? Absolutely!
As another facet of the rebrand, we launched the
first global edition of The Real Economy, our firm’s
flagship publication focused on helping middle market leaders anticipate and address the unique issues
and challenges facing their businesses and their in-
For RSM, Serving the Middle Market
Brings Big Changes, Major Opportunity
BY GARY STURISKY