T his is a book for turbulent times. Today, in an instant, leaders can find themselves in a crisis ituation. It can hit anywhere and at any time. It would be your “You’re It” moment; are you prepared? That’s the question four authors from Harvard’s
National Preparedness Leadership Initiative as and answer in their latest work, You’re It: Crisis, Change, and
How to Lead When it Matters Most. Distilled from
best practices from the Harvard initiative, the book
provides leaders with a practical, research-based foundation for thinking and acting with clarity, intention,
and confidence in the face of crisis.
The authors lead readers through the tough decision-making processes inside the world’s largest companies, hottest start-ups and leading non-profits. Illustrated with examples of crisis leadership—from 9/11
to Southwest’s corporate culture, the book charts a
step-by-step path to developing the pragmatic tools of
what the authors call “Meta-leaders,” one who is prepared for any challenge or change. Leaders will learn
how to unify people toward a common purpose in what
the authors call “swarm leadership,” citing examples
learned from the Boston Marathon bombing.
Readers will also learn to understand problems and
build solutions from many different angles with “
cone-in-the-cube thinking,” and establish influence beyond
authority to recruit key people to your cause, which the
authors illustrate through examples culled from TSA’s
response to unsustainable security wait lines at airports.
With these insights and exercises drawn from the experience of many of the world’s most significant disasters,
readers will learn to become “smarter than your brain”
in the midst of a crisis to get yourself and others out of
panic mode and into calm, effective activity.
The authors take readers on a journey through time
highlighting the differences between two seminal mo-
ments in American history: The assassination of John
F. Kennedy and the terrorist attacks of September 11.
They point out that America was much more prepared
for 9/11. Crisis systems were in place, much more so
than in 1963, and that ultimately aided the recovery
and response efforts greatly.
Meanwhile, readers will acquire the skills necessary
to motivate and mobilize teams both within and across
organizations. The book is filled with practical insights
so when crisis strikes, you’ll be ready to mobilize your
Meta Leadership when it’s your time to act. You’ll
know when “You’re It!”
You’re It: Crisis, Change,
and How to Lead When it Matters Most
BY LEONARD J. MARCUS, ERIC J. MCNULT Y, JOSEPH M. HENDERSON AND BARRY C. DORN
HACHE T TE BOOK GROUP, INC.