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HOW GAMELOFT HELPED MAXIS REACH SPEED JUNKIES
Long before the Pokemon Go hype train, brand marketers were quick to be part of
the attention economy, plastering their messaging all over any platform that was
attracting & engaging a demographic that matched its own. In most cases, little
care was injected into whether the brand’s value proposition matched the user’s
organic experience on the platform. There was however one exception, says Babar
Khan Javed, the chief content officer of Centric DXB and a graduate of “Squared”,
Google’s digital marketing program.
ONE ON ONE WITH ACCENTURE STRATEGY’S CHRIS DONNELLY
A lot has been said and written about digital disruption, and few industries have felt
that disruption as acutely as retail. Nowadays a cohesive retail strategy involves
much more than a functioning e-commerce app or website, the changes also have to
be adapted to internally and at all levels. Accenture recently acquired Kurt Salmon, a
mainstay on Consulting’s Best Firms to Work For list, to bolster its retail practice in
a time that the industry is rapidly changing. Consulting recently caught up with Chris
Donnelly, Senior Managing Director of Accenture Strategy’s retail industry practice
to talk about the nuts and bolts of the acquisition, the new landscape of retail, and the
consulting opportunities it presents.
DO YOU KNOW A
Consulting magazine is looking for entries for its Rising
Stars of the Profession award.
To be eligible for the award,
Rising Stars must be under
the age of 35 on or before
Jan. 31, 2017. To apply, visit
Consultingmag.com and click
on the Rising Stars of the
Profession under “Rankings”
on the home page. Deadline
for entries is January 27.
The 2017 winners will be
featured in the March issue
of Consulting, as well as
recognized at an awards
dinner on April 24 at the
W Chicago City Center.
expect will be a very pro-business administration leads to a rosy forecast
among consulting executives. Sprinkle in enough upheaval to key industries such as healthcare and ;nancial services, along with what appears
to be bipartisan support for increased infrastructure spending, and the
result is a real “Pedal to the Metal” mentality.