what’s happening: customers going from being a store
shopper to a retail shopper to an omni-channel shopper.
For retailers that means attracting new talent, people
who bring skills from outside of traditional retailing
into the industry, it means making smart investments to
keep up with the internet-only players who have been
aggressively investing and innovating in the space.
It means finding ways to delight the customers across
all channels and find ways to keep the stores an asset
for customers against those retailers that don’t have
physical brick-and-mortar stores.
Consulting: How are you seeing that play out this season?
Serow: The biggest story of this year’s first big holiday
weekend in terms of growth and traffic was actually
on Saturday and Sunday. More stores opened on
Thanksgiving, Cyber Monday saw a bump, but we saw
the biggest online bump in online shopping on Saturday
and Sunday where customers flocked to shopping online.
Mobile is playing an increasing role in that. Fifty-nine
percent of customers went online during the weekend,
44 percent made a purchase online.
Consulting: What steps are brick-and-mortars taking to
stay relevant in this environment?
Serow: If you look at a lot of what’s happened this
holiday, the retailers have been much more about
delivering broader experiences. You saw a lot of early
Thanksgiving openings and a lot of buzz around that.
Cyber Monday has turned into Cyber Month more than
anything; you see this extension there. So you’re seeing a
major investment of making sure that what you’re doing
on your tablet translates to your smartphone translates
to your computer and translates to the store experience.
What you’re seeing is so-called “traditional” retailers
using their physical locations as a point of differentiation
against players who only have online offerings, giving
customers more reasons to come into stores.
Lancaster General Health
is a 690-bed not-for-profit
health system with a comprehensive network of
care encompassing Lancaster General Hospital,
Women & Babies Hospital, Lancaster Rehabilitation Hospital, a network of outpatient centers, and Lancaster General Health Physicians
primary and specialty care. Lancaster General
Health has partnered with Richards Energy
Group, a family owned energy-consulting firm
in Manheim, Pa., to design and install high
performance LED lighting at two of the health
organization’s parking areas.
Old, outdated lighting systems, which contained small amounts of mercury in their
bulbs, were in need of replacement at Lancaster General Health Systems facilities with
newer, energy efficient lighting.
The cutting-edge, energy efficient lighting
system replaces the existing lighting at the
10-level employee parking garage on Queen
Street in downtown Lancaster; and the
Suburban Outpatient Pavilion and Women
& Babies Hospital, both in East Hempfield
John Hartman, Senior Director for Facilities and
Construction Management at Lancaster General Health, says. “Investing in green initiatives is
very important to us as a health organization.
Lancaster General Health is constantly searching for ways to increase energy efficiency and
decrease maintenance costs. This project ad-dresses both.” In addition, all products used
in this project qualify for the “Buy American”
provision of the American Recovery and Reinvestment Act of 2009. Installation at the two
project sites is slated to be completed in January 2014, reducing energy and maintenance
costs by more than $250,000 per year.
Let There Be Light: Lancaster General Health
Turns to Richards Energy Group for Lighting Fix