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HOW GAMELOFT HELPED
MAXIS REACH SPEED JUNKIES
Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform
that was attracting & engaging a demographic that
matched its own. In most cases, little care was injected
into whether the brand’s value proposition matched
the user’s organic experience on the platform. There
was however one exception, says Babar Khan Javed,
the chief content officer of Centric DXB and a graduate of “Squared”, Google’s digital marketing program.
Two years ago, Gameloft launched its mobile advertising solutions thanks to its proprietary ad server and a
strong local commercial presence in 80 countries.
DO YOU KNOW A TOP
Nominations for consulting’s
most prestigious award
are now being accepted!
Consulting magazine is
looking for entries for its
annual Top 25 Consultants
award. Once again, winners
and their firms will be
featured in the May issue and
honored at the Top 25 Awards
Dinner in New York in June.
To nominate a consultant
for the award, visit www.
consultingmag.com and click
on the Top 25 Consultants
logo on the home page. Entry
deadline is March 10.
DO YOU WORK FOR
ONE OF THE FASTEST
How do you measure up
with other consulting firms?
Consulting magazine is
accepting applications beginning
this month for its third annual
Fastest Growing Firms award—a
celebration of the industry’s
top movers and shakers in
terms of revenue growth. Firms
are encouraged to submit an
application, including three-year
revenue figures for year-end
2014 and 2016 to see if they are
among the profession’s fastest
growing firms. Deadline for
entries is Aug. 4.
How Donald Trump’s presidency,
policies and politics will impact
Given the magnitude of potential policy and legisla- tive changes looming on the horizon, the next 11 months are going to be an absolute boon to most companies and their consulting partners. Unless, of course, those changes never materialize because
they are trumped by legislative gridlock, geopolitical strife and
a fear-inducing cocktail of uncertainty and volatility. In this scenario, 2017 could be a historic bust. A third possible future seems
more likely to occur: The same technological, economic, geopolitical and environmental drivers of risk and opportunity that influenced businesses in 2016 are likely to continue to continue to drive
companies to seek help from their consulting partners in 2017.
Each February, we shine a light on smaller firms
that are shaking up the profession from the bottom
up. They are firms breaking new ground in terms of
firm management, but they are also breaking new
ground in terms of their financial performance. This
year, it was no different. In 2016, our seven winning firms grew revenue at 45 percent. In addition,
we highlight this year’s Seven To Watch—
impressive firms, for sure, but they aren’t quite ready to
be named one of our Seven Small Jewels.
SMALL JEWELS THE 2017
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