Shor t Takes
Consulting: Do you think we’ll ever
catch up to the hackers or will it
always be a game of whack-a-mole?
Waterfall: I think you’re going to see
a continuous situation of actors who
have a lot of money to invest and you’re
going to have the industry constantly
chasing to keep up, but I think we will
see better and better technologies,
better threat intelligence, better
analytics and artificial intelligence
driven analytics, which will get better
at protecting. But it’s going to be a
constant race to keep up.
Consulting: What are some best
practices individuals and companies
can do to protect their data?
Waterfall: I think it comes back to that
Consulting: What makes a company
Petya question. I do think that wakeup
call has come through for a lot of
companies. I’ve gone through this
with my clients over the years, you get
a lot of companies that say if we look
at this from a risk perspective, we’re
not a bank or a tech company, we
don’t have customer-facing systems
or a lot of intellectual property we’re
protecting, we’re a manufacturing and
distribution company, for example.
Then you see the situation of these
companies not able to ship goods
and distribution networks go down.
I think the realization dawned that
actually every company now is a tech
company; every company is relying
on tech to do its day-to-day business.
or industry trusted by consumers?
Waterfall: I think it’s likely to be
individual companies that start to
differentiate themselves in the future.
If you look at Apple being pretty public
about not wanting to create backdoors
into iPhones, I think companies have
the ability to differentiate themselves
by making public stands that will
help with the trust relationship. I’d
say you will see companies become
differentiated because consumers will
trust them more with their data and
that will open up potential new business
opportunities, such as tech companies
moving into healthcare. If companies
look after customers’ data in the way
they expect them to and build that
trust they open up new potential
business models for themselves.
There’s a whole lot of value for
companies who invest in this space.