Strativity works with organizations
to determine what their desired customer memory should be and to develop strategies to deliver that memory across every customer touch
point, across every channel. Strativity uses a holistic, 360-degree view
of the customer, their needs and employee’s view of customers to arrive
at the new vision. “The strategy is
linked to metrics that impact bottom
line results,” says Lior Arussy, President of Strativity Group. “Through
strategic or operational consulting,
we unleash exceptional performance
with employees and customers alike
by enabling exceptional experiences.” At 69 percent growth, Strativity
lands at No. 36 on our Fastest Growing Firms list. Arussy sat down with
Consulting to discuss it.
Consulting: What were the
main factors that contributed
to your exceptional growth?
Arussy: The primary reasons for our
growth were: Deepening client relationships and longer engagements
with each client; Publicizing client success to create new prospects
awareness; Expanding our average
project size from both scope and dollar value; Establishing a new practice
to execute strategies at the regional
and local level. Imagine a corporate
strategy translated to over 300 local
action plans in three months; and,
Rejecting clients we don’t believe we
can be successful working with.
Consulting: How is 2015
shaping up for your firm?
Arussy: 2015 is a year of investment
and growth for us. We have added
several new principals to address
growing client needs. We have acquired a Saas technology company
that brought with it over 100 clients
and we are integrating it into our organization. New contact center optimization practice was established
with some amazing success. Our
communication offering was expanded as well to address branding and
cultural communication work. The
company and its clients have won
several awards. And a new book documenting our success story with Mercedes Benz is due to be published in
December documenting our success
in transforming 25,000 employees in
360 independent dealers into the No.
1 customer satisfaction company in
the automotive world.
Consulting: How would you describe your firm’s outlook for
2016? Where do you see the
Arussy: Our main focus in 2016
is to maximize the value from the
new acquisition and look for other
possible targets. We are complete-ly redefining the value proposition
associated with the technology we
acquired and look to engage with
all the new clients that are using
it. Additionally we see growth in
the strategy execution work and
strong interest in the automotive
and health care sector.
Consulting: What do you see
as the biggest challenges for
your firm in 2016?
Arussy: We are experiencing a
growth in staff and we want to make
sure the passion and what we stand
for is clear and shared by everyone.
Our culture is core to our success and
we do not want to cannibalize it while
we are adding new talent to our team.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean to
your firm, your employees and
Arussy: It is an honor for our firm
and our employees to be named
one of the Fastest Growing Firms
and confirmation for us that great
things happen when you focus on