Horizontal Integration operates two
lines of business: a full-lifecycle digital marketing solutions agency specializing in the Sitecore WCMS platform and a strategic staff augmentation agency placing marketing and
technology talent for its client base
across the U.S. on a contract, contract
to hire and permanent placement basis. “Our in-house digital marketing
strategists, UX experts and technology team offers unmatched depth
and breadth of experience with the
most complex, enterprise-level Sitecore experience platform implementation and enhancement programs,”
says Chris Staley, Founding Partner
of Horizontal Integration. Horizontal Integration is ranked No. 24 on
the Fastest Growing Firms list with
138 percent growth. Staley sat down
with Consulting to discuss the Horizontal Integration’s success.
Consulting: What were the main
factors that contributed to your
exceptional growth rate?
Staley: First and foremost, quality.
We are in the service business and
our mantra is execute, execute, execute. Consistently high quality execution engenders trust. Clients who
trust you do more business with
you. And then they refer you to new
clients. Second, integrity. While I
wish I could say we’re flawless in
everything we do, I’m just as proud
to say that we are transparent with
our clients and take swift action on
the rare occasion when things don’t
go exactly as planned.
Consulting: How is 2015
shaping up for your firm?
Staley: Once again we are set to
exceed the aggressive growth target
we set for ourselves.
Consulting: How would you
describe your firm’s outlook
for 2016? Where do you see
the most opportunities?
Staley: Our strategic plan targets
several forms of growth. We will
be broadening our technology footprint, doubling down on our existing, successful relationships with
channel partners and expanding our
forays into certain geographic markets where we haven’t historically
invested. We expect all of these tactics to contribute to aggressive top-and bottom-line growth.
Consulting: What do you see
as the biggest challenges for
your firm in 2016?
Staley: We call it a “high class problem,” but managing growth intelligently and successfully is still a
problem that requires solving. How
many small businesses fail in making the transition to becoming medium-sized or large enterprises? We
want to continue our upward trajectory without losing the culture and
qualities that have made us who we
are, and that is a struggle faced by
countless entrepreneurial organizations. The process has not been without its hiccups and we fully expect
continued challenges as we move
into the new year. But I can’t think
of a problem I’d rather have.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean
to your firm, your employees
and your clients?
Staley: Who doesn’t like to be acknowledged for a job well done?
Every time we receive an accolade
like this it validates our approach to
identifying a market need and finding smart ways to meet that need.
We have built our business on the
hard work and dedication of our
employees and want them to feel
the same sense of pride that we
owners do, and we want our clients
to feel good that they made the right
decision to partner with us.