Lyons Consulting Group is an eCommerce digital agency, serving brands,
retailers, and B2B organizations with
tailored solutions that maximize their
online potential. Headquartered in Chicago with offices around the world,
the firm offers a full range of digital
strategy, digital marketing, application
hosting and support, experience design
and eCommerce implementation services. “We provide every client with
a creative, robust and increasingly
profitable eCommerce website,” says
Richard Lyons, CEO & President. “
Lyons is eCommerce Realized.” Lyons is
ranked No. 9 on our Fastest Growing
Firms list. Lyons sat down with
Consulting to discuss to discuss the firm’s
2016. Growth opportunities will come
in three areas. First, online retailers will
continue to press forward with their
omni-channel initiatives. Second, new
and improving website technology for
personalization and optimization will
prompt sellers to both B2C and B2B
customers to rethink their marketing
strategy when it comes to their eCom-
merce websites. Finally, the B2B space
will continue to expand their eCom-
merce offerings, providing us with an-
other large customer opportunity.
Lyons: Lyons has grown by helping
our clients take full advantage of the
market opportunities in the eCommerce marketplace. We serve retailers, branded manufacturers and B2B
firms looking to grow their online
business. Our space is changing rapidly, and customers are looking for us
to guide them through this change.
Our customers expect us, as an expert
in the field, to provide them with advice and counsel on how to adapt to
this rapid industry change.
Consulting: What do you see
as the biggest challenges for
your firm in 2016?
Consulting: How is 2015
shaping up for your firm?
Lyons: 2015 will be another record
year for LYONSCG. Two factors are
fueling continued growth. First, the
online retail trends that have driven
growth in the eCommerce space the
last several years are, if anything, accelerating. Consumers want the flexibility of ordering anywhere and anytime.
Second, B2B firms are building con-sumer-like eCommerce websites sites
at an accelerating pace. We need to
meet the expanding customer demand.
We’ll add nearly 100 people in 2015.
Lyons: Our biggest challenge in
2016 will be managing our firm’s
growth. It’s too easy in a professional
services environment to let the business get ahead of a firm’s ability to
staff. We’re very clear that we will
not grow for growth’s sake—we’ll
expand only at the rate that we can
maintain our service quality. To grow,
we’ve got to be able to find the right
people and onboard them quickly.
Consulting: What does being
named one of Consulting’s
Fastest Growing Firms mean to
your firm, your employees and
Consulting: How would you
describe your outlook for 2016?
275 percent growth rate.
Lyons: We expect to grow again in
Consulting: What were the
main factors that contributed
to your exceptional growth
rate between the years 2011
Lyons: I am extremely proud our
company’s growth, as it demonstrates
that we continue to meet our clients’
needs in the eCommerce marketplace. Being named one of Consulting’s Fastest Growing Firms reflects
the whole company’s commitment
to our customers to realize their full
eCommerce potential. Our growth—
highlighted by this honor—is the best
measurement of our success.
DECEMBER 2015 Consulting®
12/11/15 5:02 PM