and when a software product is not implemented
or adopted fully, firms don’t reap the full value
of the solution.
Related to change is the high cost of ownership.
Many firms have already poured the “digital
concrete,” or implemented older, inflexible
systems that can’t adapt to changes in the
business. The old system may be difficult to
upgrade, usually because of too much
customization. As a result, a lot of companies
are stuck on Version 4 when the product is up
to Version 12. In this rapidly changing economy,
your enterprise applications need to be able to
adapt to those changes. If you don’t have a
solution that will allow change, then you will be
Finally, a lot of firms have purchased
applications that don’t take into consideration
the role of the employee, just the tasks involved
in CRM and ERP operations. If you don’t look
at the role of a project manager, consultant or
finance director, you’re putting that person at a
disadvantage because they’re not being as
efficient as they could be. They should be able
to have all pieces of information delivered to
them so they can do their jobs effectively.
How does Microsoft Dynamics meet these
challenges, and do it better than other
Kempf: Microsoft Dynamics is a line of simple
to learn and use ERP and CRM solutions that
work with your existing technology and scale as
you grow to give you long-term value.
With Microsoft Dynamics, companies don’t have
to fear change. We have designed our products
to take advantage of Microsoft technologies that
you already find within the firm today, such as
Excel, Word, Outlook, and even SharePoint and
Microsoft Project, which integrates with our
ERP solutions out of the box.
We call it ‘pervasive interoperability,’ or letting
firms leverage the investments they’ve already
made in our strong products and be able to
integrate them into the business processes that
surround an ERP or CRM module.
Utilizing and integrating highly productive
software that you already have reduces the
high cost of CRM and ERP ownership and
allows for easier upgrades. When firms sign on
with Dynamics, they’re not only buying the
business process functions, but they’re also
buying a platform that allows them to configure
new processes without developer-level
intervention and to do development within and
on top of the application.
You want to have flexibility in your product so
you can change as the market changes. Let’s
say you need to build some custom features on
top of the application. Dynamics is built to allow
firms to leverage Microsoft development tools to
build onto the apps. When upgrades come,
those customizations can go forward with you.
What’s more, Dynamics, with its platform
design, allows certified third-party products to
come into that solution set.
Lastly, when it comes to defining roles, we’ve
designed in our suite of products a business
process library that looks at all the heavy
workloads and transactions that each employee
engages in. For instance, a project manager
looks at time and expenses of each consultant,
core financials, procurement, CRM or sales and
marketing – all those are built into the app and
made available to the employee whose role
requires the information.
We’ve also developed ‘security by role,’ so you
don’t have to set up security for each individual
repeatedly. You only need to set up access
controls once for the entire suite of Dynamics
All this in the cloud?
Kempf: Yes, Microsoft is 100% committed to
the cloud. It’s all about choices. Hosted
solutions allow firms to remove the burden of
maintenance and upgrades from the IT
department. It also allows consultants to have
access to data from anywhere in the world.
Bottom line – Microsoft is 100% committed to
delivering great business solutions for the
management and IT consulting market. That
commitment is being played out every day.